Last edited by Akinolmaran
Saturday, July 11, 2020 | History

3 edition of Advertising, the uneasy persuasion found in the catalog.

Advertising, the uneasy persuasion

its dubious impact on American society

by Michael Schudson

  • 261 Want to read
  • 34 Currently reading

Published by Routledge in London .
Written in English

    Subjects:
  • Advertising.

  • Edition Notes

    First published: Basic Books,1984.

    StatementMichael Schudson.
    SeriesCommunication and society
    The Physical Object
    Paginationxxiv,308p. ;
    Number of Pages308
    ID Numbers
    Open LibraryOL18712684M
    ISBN 100415084997

    "Advertising, the Uneasy Persuasion" is a clear-eyed account of advertising as both a business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson offers a balanced appraisal of .   Read Advertising The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American Society.

      () Advertising, the Uneasy Persuasion This entry was posted on September 5, , in Reading Notes and tagged advertising, consumer culture, history, . Find many great new & used options and get the best deals for Advertising, the Uneasy Persuasion: Its Dubious Impact on American Society by Michael Schudson (, Hardcover) at the best online prices at eBay! Free shipping for many products!

    Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Do you want to read the rest of this article? Request full-text. Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades consumers, setting out the strategies for advertisers to adopt and illustrating the theories at work.


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Advertising, the uneasy persuasion by Michael Schudson Download PDF EPUB FB2

Advertising, The Uneasy Persuasion book. Read reviews from world’s largest community for readers. A examination of advertising in America, as a business /5(32). Advertising is not nearly as powerful as its various critics contend, Schudson maintains; but neither is it impotent or innocuous, as its defenders claim.

That provocative thesis, closely and methodically argued, further establishes Schudson—author of Discovering the News (), now at UCal, San Diego—as an uncommonly interesting, undoctrinaire sociologist of communications.

What does advertising do. Is it the faith of a secular society. If so, why does it inspire so little devotion. Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of 5/5(2). What does advertising do. Is it the faith of a secular society.

If so, why does it inspire so little devotion. Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of Cited by:   Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework Author: Michael Schudson.

: Advertising, The Uneasy Persuasion: Its Dubious Impact On American Society (): Schudson, Michael: BooksCited by: Get this from a library. Advertising, the uneasy persuasion: its dubious impact on American society. [Michael Schudson] -- A examination of advertising in America, as a business and as a social institution, finds much lacking in the business's importance and effectiveness and much that is problematic in.

[Download] Advertising, The Uneasy Persuasion (RLE Advertising): Its Dubious Impact on American. Advertising, The Uneasy Persuasion: Michael Schudson: Paperback: Advertising & Promotion book. Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution.

Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework 5/5(1).

Advertising, The Uneasy Persuasion by Michael Schudson,available at Book Depository with free delivery worldwide/5(34).

Advertising, the uneasy persuasion: its dubious impact on American society. Michael Schudson. Basic Books, - Business & Economics - pages. 0 Reviews.

From inside the book. What people are saying - Write a review. We haven't found any reviews in the usual places. Contents. The Advertisers Perspective. What Advertising Agencies.

Advertising, The Uneasy Persuasion By Michael York: Basic Books, Inc., pp., Index. Cloth, $Author: Mark M. Secrist. Book Description. What does advertising do. Is it the faith of a secular society. If so, why does it inspire so little devotion.

Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear.

Michael S. Schudson (born November 3, ) is professor of journalism in the graduate school of journalism of Columbia University and adjunct professor in the department of sociology.

He is professor emeritus at the University of California, San is an expert in the fields such as journalism history, media sociology, political communication, and public culture. What does advertising do. Is it the faith of a secular society. If so, why does it inspire so little devotion.

Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of Author: Michael Schudson.

Advertising, the Uneasy Persuasion. Schudson, Michael. New York: Basic Books, Inc., Pp. $Author: Terrence H. Witkowski. Advertising, the Uneasy Persuasion is a clear-eyed account of advertising as both business and social institution. Instead of fuelling the moral indignation surrounding the industry, or feeding fantasies of powerful manipulators, Michael Schudson presents a clear assessment of advertising in its wider sociological and historical framework 5/5(1).

Get this from a library. Advertising, the uneasy persuasion: its dubious impact on American society. [Michael Schudson] -- Assesses the impact of advertising on American society--advertising as a business and as a social institution.

Advertising, the uneasy persuasion: its dubious impact on American society / Author: Michael Schudson. --Publication info: New York: Basic Books, c.

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Special : $EXCERPT: This book translates knowledge about persuasion into evidence-based principles. Useful knowledge about persuasion has been obtained over the last years from the experience of advertising experts and from empirical studies in advertising and other fields including psychology, consumer behavior, law, mass communication, politics, and propaganda.Advertising, the uneasy persuasion: its dubious impact on American society Item Preview remove-circle Advertising Publisher New York: Basic Books Collection Borrow this book to access EPUB and PDF files.

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